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The new 2010 Jaguar XJ Luxury Sports Saloon Platinum Concept Car celebrates Jaguar's 75th Anniversary, and highlights the uniqueness of the XJ. Jaguar design team has created the Jaguar Luxury Sports Saloon XJ75 Platinum Concept, a one-of-a-kind design project on display at the 2010 Pebble Beach Concours D’Elegance Concept Car Lawn.

The XJ75 Platinum Concept Car is the company's first demonstration of the design customisation potential of the striking new XJ luxury salon, emphasising the Jaguar's dramatic interior and exterior styling themes. "The XJ Luxury Sports Saloon is thoroughly modern, and captures the innovative and daring character that our founder Sir William Lyons built into every Jaguar. And the design team clearly had some fun making their first one-of-a-kind XJ design concept car in that spirit."

The XJ75 Luxury Sports Saloon Platinum Concept centre console houses a bespoke clock developed and designed in partnership with the Bremont Watch Company.

An independent British company, Bremont creates beautifully engineered and designed mechanical watches hand assembled in Switzerland.

"From a pure design perspective, the XJ75 Luxury Sports Saloon Platinum Concept is foremost about emphasising the striking proportion and presence of the new XJ, with a distilled black and white theme, which conjures up the sense of precious platinum," said Jaguar XJ Chief Designer Giles Taylor. "At the same time, the pure sporting character of XJ is brought to the fore by keeping the car's clean graphic approach and further lowering its stance."

Dominated by striking white and black contrast precious metals platinum theme suggests, the Jaguar XJ75 Platinum Concept is a high-performance 470-hp supercharged engine 2011 Jaguar XJL with new ground-hugging front, rear and rocker panel is fitted.

Performance on the XJ75 Platinum Concept is derived from its 5.0-litre Supercharged direct-injection V8 with 470 horsepower and 424 lb.-ft of torque. Entertainment is provided by a 1,200-watt Bowers & Wilkins surround sound system with 20 speakers powered through 15 channels and state-of-the-art sound processing technology.

This XJ75 Platinum Concept Car was designed to both celebrate the marque’s past and acknowledge the increasingly personal nature of today’s luxury cars.